Most shoppers don’t say no. They say not now. Without a wishlist, “not now” walks out the door and never writes back. With one, it leaves you a note: what they wanted, in which size, at what price, and a way to reach them when the answer changes.
§ 02 — The life of a heart
Nine days, one shirt, one order.
Day 0, 21:14
Wool overshirt$148
MossInkRustXSSML
Saved to wishlist · no account needed
Autumn, maybeBirthdayFor the flat
Wool overshirtMoss / M$148
Stoneware mugAsh$38
Brass desk lampAged brass$210
↳ Moved from cart Stoneware mug, saved for later
FFieldhouse Goodsto you · 08:02
The overshirt on your wishlist just dropped.
Wool overshirtMoss / M$148 $118
Back to my wishlistRule: price drop ≥ 15% · item in any wishlist
Shopify admin · OrdersFrom wishlist
#1042Wool overshirt, Moss / M$118.00
Day 0Hearted on collection page
Day 9Price-drop email opened
+2 minAdded to cart from wishlist
+4 minCheckout completed
Converted from wishlists · October$18,524 +$118
01 Capture
A heart wherever they hesitate.
On the collection grid, the product page, a floating button, the header count. Guests save without an account, and the exact variant is kept, so “Moss, size M” never turns into “some shirt”.
Collection & product buttons
Guest wishlist
Saved by variant
02 Keep
Somewhere it can wait.
Multiple lists for the birthday, the move, the someday. Items pulled from the cart go to Save for later instead of disappearing. Signed-in shoppers find it again in their customer account.
Multiple wishlists
Save for later
Customer accounts
03 Return
A reason to come back, sent at the right moment.
The price fell past your threshold, so the shopper hears about it. You choose the triggers and the thresholds. We send it, or hand the event to Klaviyo or Shopify Flow.
Price drop
Back in stock
Klaviyo · Flow
04 Convert
And you can see it happen.
Added to cart from the wishlist, checked out four minutes later. Our web pixel ties the order back to the heart, so revenue from wishlists is something you can count.
Wishlist → cart → checkout
Converted revenue
Top wanted products
§ 03 — Write back
Seven good reasons to send an email.
A wishlist is a list of things someone asked to hear about. Each trigger is a real change to a product they chose, so the email is news to them, not another promo.
08:02
FFieldhouse Goodsnow
Your size is back: Wool overshirt, Moss / M
It sold out while it sat in your wishlist. It is back now, in the variant you picked.
Back in stockBasic & Pro
Sent throughOur mailYour own SMTPKlaviyoShopify Flow
§ 04 — Read the ledger
Know what sells before it sells.
Hearts are demand nobody has paid for yet. Read them like an order book: what is wanted, by how many, how much it is worth, and what is blocking it.
Most wanted · last 30 daysSample store
ProductHeartsWanted value
Stoneware mugSteady342$12,996
Field watchPrice drop pending214$63,130
Wool overshirtSold out in M · 41 waiting187$27,676
Brass desk lamp3 left96$20,160
Potential revenue$123,962
The full price of everything sitting in wishlists right now.
Converted from wishlists$18,406
Orders our web pixel traced back to a heart.
Hearted839
Added to cart211
Checked out124
§ 05 — Where it lives
Native to Shopify, everywhere it matters.
01Shopify Flow
6 triggers, 1 action and 6 ready-made templates. Wire hearts into anything.
02Sidekick
Ask Shopify’s assistant which products are most wished for, or turn a feature on.
03Shopify POS
Staff pull up a customer’s wishlist at the counter.
Pro
04Customer accounts
A wishlist inside the new customer account pages.
Basic
05Klaviyo
Wishlist events land in Klaviyo, ready for your own flows.
Basic
06Theme editor
App blocks and a visual editor. No theme code to touch.
07CSV import
Switching wishlist apps? Bring every list with you.
08Hide rules
Hide the price or the heart for wholesale, B2B or anything not for sale.