Features
Hide button and price
Keep some products out of wishlists, or keep their price off the wishlist page, by product, collection, type or tag.
There are two rules, and each has its own card in Features:
- Hide Wishlist Button stops chosen products from being saved at all.
- Hide Price On Wishlist keeps chosen products saveable but hides their price on the wishlist page.
Both rules are on the Free plan.
Choose products
Both rules use the same picker. Click Customize on the card, then add any mix of:
- Select products: specific products.
- Select collections: every product in those collections.
- Product types: every product with those types.
- Product tags: every product with those tags.
A product is covered if it matches any of your selections. You don't need it to match all of them.

Tick Enable on the card, then click Save. The modal shows a banner as a reminder if the card is still off.
Hide Wishlist Button
The button is not shown for matching products anywhere: product pages, collection cards, quick-add popups and the cart's Save for later button. If someone tries to add a matching product another way, the request is refused.
Use it for gift cards, free samples, add-on products and anything you won't restock.
Products that were saved before you added the rule stay in shoppers' wishlists. To clear one out, remove it from a customer's wishlist on the Customers page.
Hide Price On Wishlist
Matching products show without a price on the wishlist page. Everything else keeps its price.
Use it for made-to-order or quote-only products, or B2B items whose price depends on the buyer. It works well with the Enable XB Quote Request option on the wishlist page.
When changes appear
Rules are checked against your catalog when you save, again every day, and whenever a product changes in Shopify. A product you just tagged usually takes effect within a few seconds. If it hasn't after a minute, open the rule and click Save again.
Still stuck? Email [email protected] with your store’s .myshopify.com address and we’ll set it up with you.